Samsung’s predicted big reveal of the Galaxy S7 and S7 Edge will be the most significant announcement of this year’s Mobile World Congress (MWC), taking place in Barcelona from February 22 – 25.

The South Korean company has sent out media invitations for its Unpacked Event, which will take place at 19:00 CET on February 21, ahead of the world’s largest mobile conference opening its doors to the public.

While details are scant, we expect the Galaxy S7 will make an appearance given that the company chose to launch flagship models the Galaxy S6 and S6 Edge at the same event last year.
What is the Galaxy S7?

The Galaxy S7 and its counterpart the S7 Edge will replace the S6 and S6 Edge as Samsung’s premium handsets, and represent the company’s best chance of clawing back valuable market share from Apple, which as the world’s most valuable company, dominates the luxury end of the smartphone sector.

While the S6 was an excellent phone in its own right, it failed to sell in the volumes Samsung anticipated.
“Despite the launch of Galaxy S6, improvement to earnings was quite marginal due to low smartphone shipments and an increase in marketing expenses for new product launches,” the company said in a press release during July last year.

MWC 2016: the biggest announcements from Samsung, LG and Sony

Samsung’s net profit slumped 40 per cent during the last three months of 2015 to  3.2tn won (£1.9bn), meaning its executives will be fervently hoping the S7 can revitalise its high-end sales.

The new phones will be the first major mobile products released under its new chief. In December Samsung replaced its mobile communications chief executive JK Shin in the wake of a troubled year for the South Korean company, ceding control to Dongjin Koh, who was head of Samsung’s mobile research arm